Petal & Kiln
Jewelry Co.
Branding & Logo Design
I developed a fresh visual identity and a new name for the 2023 rebrand of Brenna Rettberg’s handmade jewelry business in San Francisco, California. Taking cues from her work with pressed flowers and sculpted clay, I presented the name Petal & Kiln Jewelry Co. with a logo that captures the natural, playful, and sophisticated beauty of her brand.
Here’s a look at the development process.
Research
I created a list of terms and concepts with Brenna’s guidance, searching for elements to inspire the look and feel of her new brand.
Moodboard
I curated a compilation of floral-inspired logos, illustrations, and branding that we used to narrow down visual concepts. Click the image to view the full board on Pinterest.
Color Palette
I pulled colors from Brenna’s product imagery to create a minimal, earthy palette that incorporates her signature sage green.
Iterations
Once the fundamental pieces of the design were defined, I began an iterative process using various earrings, backgrounds, and color combinations.
